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Dieste Scholarship for Innovation and Creativity

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The Dieste Scholarship for Innovation and Creativity was established by the Board of Regents of The University of Texas System on June 13, 2016, to benefit the Stan Richards School of Advertising & Public Relations at the Moody College of Communication. Gift funds were provided by Mr. R. Anthony Dieste.

The scholarship is intended to encourage students who engage in innovation and creative problem solving. It should be awarded to an undergraduate within the Stan Richards School of Advertising & Public Relations. Preference will be given to students who demonstrate creativity and innovation in problem solving. Examples include, but are not limited to, coming up with a distinctive solution to a problem faced by the University, community, or family; students who have solved an artistic, scientific, or technical problem in new or unusual ways; students who have developed an innovative way to save the environment or improve people's health; or students who have developed a new mobile solution or application that provides consumer or business utility."

Tony Dieste is a recognized authority on global branding, brand communications and media and a leader in his industry. He is the founder and chairman of the largest multicultural conglomerate in the U.S., Dieste, Inc. (now part of the Omnicom Group, Inc., NYSE OMC). He has been named "One of the 100 Most Influential Latinos in the U.S.", awarded the Cannes Lion, and elected to the American Advertising Federation (AAF) "Hall of Achievement". Tony is also a founding member of the Dallas Latino Cultural Center.

Tony and his wife Stephanie are from Longhorn families and are proud parents of UT students. They are enthusiastic supporters of the Stan Richards School, members of the Dean's Advisory Council, and members of the Moody College Family Network.

Students chosen for this scholarship will be recognized-perhaps for the first time in their lives-for unique approaches to seeing and possibly changing the world. The Dieste Scholarship offers recognition that can never be adequately valued, and opportunity that can never truly be measured.

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