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Joseph-Reuben Montoya Endowed Memorial Scholarship

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Joseph-Reuben “Joey” Montoya was born October 31, 1974 to Joe and Alba Montoya in Pasadena, Texas, and moved to Houston shortly thereafter. He graduated from Dwight D. Eisenhower High School in the Aldine Independent School District. Joey knew all throughout high school he wanted to be a Texas Longhorn.

Joey graduated in 1998 from the Moody College of Communications. While at Texas, he was a proud member of the Longhorn Band, playing alto saxophone, which he began playing at age 11. He never missed a Longhorn football game and was one of the most devoted fans you could ever encounter.

Upon graduation, Joey worked in advertising, but the job of which he was most proud was working with the United Way of Greater Houston training executives to lead corporate fundraising campaigns. He wanted to help others in any way possible.

Joey passed away at age 35. He was a devoted son, brother, uncle, and “eternal Longhorn.”

In honor of her brother, Wendy Montoya Cloonan, JD '06, and her husband, Shawn Wesley Cloonan, BA '04 and JD '07, established the Joseph-Reuben Montoya Endowed Memorial Scholarship to continue his legacy of helping others and to celebrate the kindness he embodied.

This scholarship benefits undergraduate students who, like Joey, study in the Moody School of Communications, are from Houston, and are the first in their families to attend college. 

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